Optimizing Data Transfer by 45%: EasyStore's Recent Enhancements

Optimizing Data Transfer by 45%: EasyStore's Recent Enhancements

We're thrilled to share with you our latest optimizations at EasyStore, which have led to a remarkable 45% reduction in data transfer. These improvements center around two key strategies: transforming images to WebP format based on request accept headers and restricting access to an Amazon S3 origin.


In today's fast-paced digital environment, optimizing data transfer is essential for a seamless user experience and cost-effective operations. EasyStore has always been dedicated to providing high-performance solutions for e-commerce businesses, and our recent enhancements reflect this dedication.

WebP Image Transformation with Lambda@Edge

Images play a vital role in any e-commerce platform, but they can also be a significant contributor to data transfer. The WebP format, developed by Google, is a modern image format that provides superior compression without compromising visual quality. By dynamically transforming images to WebP format based on the request's accept header, we ensure that users receive the most efficient image format supported by their browser. This transformation is powered by Lambda@Edge, which allows us to execute code globally across Amazon CloudFront locations, ensuring rapid response times.

How it Works

When a user makes a request to view an image, EasyStore's system checks the Accept header in the request. If the browser supports WebP, Lambda@Edge seamlessly transforms the image and serves the WebP version. If not, we provide the original format. This dynamic transformation ensures that users always receive the most optimized version of the image, leading to faster loading times and reduced data transfer.


  1. Faster Load Times: WebP images load faster, improving the overall user experience.
  2. Reduced Data Transfer: WebP images are significantly smaller in size compared to traditional formats, resulting in lower data transfer.

Restricting Access to Amazon S3 Origin

EasyStore leverages Amazon S3 for secure and scalable storage of assets like images, videos, and other media files. To further optimize data transfer, we have implemented access restrictions on the Amazon S3 origin.


By configuring access policies and permissions on our S3 buckets, we ensure that only authorized entities, such as our servers, can access the stored assets. This prevents direct access to S3 resources from external sources, reducing unnecessary data transfer.


  1. Enhanced Security: By restricting access, we add an additional layer of security to our storage infrastructure.
  2. Reduced Unauthorized Access: External parties are prevented from directly accessing our S3 resources, which minimizes potential security risks and reduces unnecessary data transfer.

Visualizing the Impact: Data Transfer Reduction

To provide a clear illustration of the effectiveness of our recent enhancements, let's take a look at the data transfer amounts before and after implementation.

Data Transfer Comparison

We've compiled the data transfer statistics over a specified period to showcase the impact of our optimizations. The chart below illustrates the amount of data transferred (in gigabytes) before and after the implementation of the WebP image transformation and access restriction to Amazon S3.

As you can see from the chart, there's a substantial reduction in data transfer after the optimizations were put in place. This visual representation underscores the efficiency gains achieved through these enhancements.

Key Takeaways

  • The reduction in data transfer is a testament to the effectiveness of the WebP image transformation and access restriction strategies.
  • These optimizations not only lead to a faster user experience but also result in significant cost savings.


These recent enhancements at EasyStore demonstrate our ongoing commitment to providing high-performance solutions for e-commerce businesses. By dynamically transforming images to WebP format, leveraging Lambda@Edge for seamless execution, and restricting access to our Amazon S3 origin, we've successfully reduced data transfer by 30%. These optimizations not only improve user experience but also contribute to cost savings for our clients.

As we continue to innovate and refine our platform, we look forward to delivering even more efficient and seamless experiences for e-commerce businesses around the world. Stay tuned for more updates from EasyStore!